I know this seems like an easy target, but I am less interested in taking the gratuitous Mickey at the expense of the ad industry (though, what the hell), than in I am in hearing what other people think about the relationship between advertising and truth. Feel free to chime in as you will, but I actually am deeply interested in serious thoughts on these matters (though fun-poking is absolutely welcome, too).
Ever since I saw an outdoor ad for The Canadian Code of Advertising Standards and almost choked on my tongue at the obvious and egregious lack of irony of the campaign’s enthusiastic embrace of, of all things, Truth, I have been dying to blog about it. Talk about people swingin’ outta their weight class.
So I want to test my assumptions about what advertising is and what its value is: especially as the industry expresses more and more interest and investment in social media and even talks about the importance of reframing marketing as conversation,
Below are an interesting catalogue of “critiques” of advertising, created by (to the one, I think) people in the business and in at least one case in the service of the business. What do people think of these?
I believe that increasing advertising much answer for three things:
1. It is the world’s largest producer of garbage: from magazine waste to packaging, directly or indirectly this industry is easily one of the world’s largest polluters. We need to start considering that fact in the context of sustainability.
2. Advertising’s holy grail is mind control rather than persuasion. Huge amounts of money go into tactics and research into how to literally short-circuit people’s thinking and not just influene but cause purchase behavior.
3. Advertising’s effectiveness has not only been called into question by the rise of digital marketing and analytics, but the innovation around increasing effectiveness (thing like neuromarketing) seems not just potentially, but actually sinister.
Here are the EXHIBITS. Watch, reflect, and post!
TRUTH IN ADVERTING
THE VENDOR CLIENT RELATIONSHIP
BRING BACK THE LOVE